Vision (September/October 2010) : Breton Communications



	November • December 2010 Editorial Growing The Market 3D Eyewear Emerging Market Trend Toppling Giants Trussardi: A History of Elegance Now Revealed in Eyewear Blepharitis Learning to Adapt Plastic Plus: Superior Lenses for Everyone Jacques Gaudreau:Optimism Proves Winning Formula for Success Don't Derail Your Retirement Plans Wescan Meets the Stars at TIFF Silmo Delights with Modern New Location and More Vision Canada 2010 Declared a Stellar Success Vision Expo West Offered New Views on the Optical Business CNIB's Vision Loss Services Issues and News from Your Association Classified	Fighting Fire with Fire Canada’s contact lens fitters have been struggling to maintain market share as the Internet gains popularity. But rather than retreating meekly to the sidelines, they should capitalize on their greatest strength: years of knowledge and experience, which can be translated into unparalleled service. “ECPs need to learn how to operate in the Internet era,” says Denise Lougheed, professional relations manager with Bausch + Lomb Canada. “It’s such a competitive marketplace that they absolutely must add value.”..... Read >>

Your looking for an article or a subject in particular?	NEXT ISSUE Vision Magazine January-February 2011 Point of purchase (POP) and marketing tools Because eyeglass frames are relatively small items they tend not to wow potential customers as they walk through the retailer’s door. Optical professionals rely on ‘curb appeal’ and signage to draw customers into their stores and, once in, attractive display systems, appealing images and educational tools all contribute to the customer’s comfort level, interest and enthusiasm for the product. This feature helps retailers clinch the deal every step of the way.

November • December 2010