Tuesday, February 09, 2010

VISION MAGAZINE

Circulation Breakdown
2010 Editorial Calendar
Publishing schedule 2010
Advertising formats
Technical specifications
Advertising reservation & shipping material
Editorial

YOUR BEST PARTNERSHIP

Vision Magazine reaches the entire Canadian optical market and has more readers than any other Canadian optical publication. Our data is continuously updated with optical associations and boards to assure advertisers that their message goes to the right people.

An experienced editorial team delivers top-notch information on subjects that help professionals in their day-to-day work. Topics include the latest in lenses, frames and contact lenses, medical and technical developments, and marketing strategies for the optical practice.

Advertisers, Vision Magazine is your partner. Features … and advertisements… keep readers informed. They need and want your information.

Vision Magazine, the official publication of the Opticians Association of Canada, speaks to all optical professionals. In addition to Canada's practicing opticians and opticianry students, Vision Magazine is read by optometrists and ophthalmologists as well as students of those professions. That explains the wide variety of advertisements you see in Vision Magazine.

Eyecare professionals know that they will find accurate information on all aspects of the field in Vision Magazine. Turn their interest to your advantage by partnering with us!

CIRCULATION BREAKDOWN

ACCURACY
As the official publication of the Opticians Association of Canada, Vision Magazine ensures that advertisers will have up-to-date and verifiable subscription data. We continuously update our distribution list with information from various optical associations and boards across Canada. Our labelling ensures that undeliverable copies are returned to us promptly and our subscription list is immediately revised.

Results : no duplicates, no inflated data.

2010 EDITORIAL THEMES

January-February
Harnessing Customer Intelligence
This feature covers how to gather ‘intelligence’ on your customer, how to treat customers as the intelligent shoppers most of them are, and what it takes to harness your own intelligence to bring those customers an unforgettable experience.

March-April
Sporting Eyewear
In the year of the Vancouver Winter Olympics, when sports men and women will be skating, skiing, and curling their way into the hearts, minds and patriotic fervor of people the world over, this issue will survey what’s new and exciting in sport’s eyewear, whether for the professional athlete or the weekend warrior.

May-June
Children’s Frames
Children must be seen, and be able to see. Let’s hear it for kid’s eyewear! From cute to sophisticated, from easily bruised to built like a truck, children’s frames are the subject of this fanciful feature.

July-August
High End Frames
What exactly constitutes high end in today’s eyewear market: Brand? Price? Design? This feature will examine this question, look at some high end stores in different parts of the country and update readers on the latest and greatest from manufacturers.

September-October
The Digital Divide
Are we there yet with digital lenses? If not, why not? Are eyecare professionals convinced? And what about the public? This feature looks at the lens market with a ‘critical’ eye and brings you the latest offerings from all sides of the spectrum.

November-December
Making Contact
When the contact lens first encounters the eye, patients should be feeling nothing and rejoicing in their clear vision. How do contact lens manufacturers achieve these fantastic results? This feature covers the latest technologies and asks how eyecare professionals can best make contact with potential contact lens users?

PUBLISHING SCHEDULE 2010

	Reservation deadline	Material deadline	Publishing dates
JANUARY/FEBRUARY	December 4	December 117	January 2010
MARCH/APRIL	February 12	February 25	March 2010
MAY/JUNE	April 9	April 22	May 2010
JULY/AUGUST	May 21	June 2	July 2010
SEPTEMBER/OCTOBER	August 12	August 225	September 2010
NOVEMBER/DECEMBER	October 12	October 23	November 2010

ADVERTISING FORMATS

In inches	X 1 COL.	X 2 COL.	X 3 COL.

FULL PAGE	Trim size : 8 3/8 x 10 7/8 Bleed size : 8 5/8 x 11 1/8
2/3 PAGE		4 7/8 x 9 ¼	7 1/8 x 6 3/16
1/2 PAGE		4 7/8 x 7	7 1/8 x 4 5/8
1/3 PAGE	2 5/16 x 9 ¼	4 7/8 x 4 5/8	7 1/8 x 3 1/8
1/4 PAGE	2 5/16 x 7	4 7/8 x 3 ½	7 1/8 X 2 5/16

In centimetres	X 1 COL.	X 2 COL.	X 3 COL.

FULL PAGE	Trim size : 21.3 x 27.7 Bleed size : 21.9 x 28.3
2/3 PAGE		12.4 x 23.5	18.2 x 15.8
1/2 PAGE		12.4 x 17.8	18.2 x 11.7
1/3 PAGE	6 x 23.5	12.4 x 11.7	18.2 x 8
1/4 PAGE	6 x 17.8	12.4 x 8.9	18.2 x 6

ADDITIONAL SERVICES
Translation, editing, graphic design conception & layout.

TECHNICAL SPECIFICATIONS

Binding: Saddle-stitch
Magazine format: 8 3/8" x 10 7/8"
Bleed size: 8 5/8" x 11 1/8"
Screen: Staccato (Stochastic screening)
Printing: Direct to plate (Offset)
Documents to provide: CD-ROM + colour print (Adobe Illustrator, Adobe Photoshop, Quark Xpress, Adobe high resolution)
Photoshop Files: Minimum 300 DPI
Separate sheet on editing specifications available.

$75 minimum extra charge for any correction or modification on supplied ad.
$75 extra charge for colour matchprint.

ADVERTISING RESERVATION AND MATERIAL SHIPPING TO:

Breton Communications
Vision Magazine
495 St-Martin Blvd. W., Suite 202, Laval, QC H7M 1Y9
Tel.: (450) 629-6005 / 1-888-462-2112
Fax: (450) 629-6044
E-mail : josie@bretoncom.com

EDITORIAL

Paddy Kamen
Editor-in-Chief
Vision Magazine
Tel: (250) 448-7516
E-mail : paddykamen@shaw.ca