Friday, November 21, 2008

VISION MAGAZINE

Circulation Breakdown
2008 Editorial Calendar
Publishing schedule 2008
Advertising formats
Technical specifications
Advertising reservation & shipping material
Editorial

YOUR BEST PARTNERSHIP

Vision Magazine reaches the entire Canadian optical market and has more readers than any other Canadian optical publication. Our data is continuously updated with optical associations and boards to assure advertisers that their message goes to the right people.

An experienced editorial team delivers top-notch information on subjects that help professionals in their day-to-day work. Topics include the latest in lenses, frames and contact lenses, medical and technical developments, and marketing strategies for the optical practice.

Advertisers, Vision Magazine is your partner. Features … and advertisements… keep readers informed. They need and want your information.

Vision Magazine, the official publication of the Opticians Association of Canada, speaks to all optical professionals. In addition to Canada's practicing opticians and opticianry students, Vision Magazine is read by optometrists and ophthalmologists as well as students of those professions. That explains the wide variety of advertisements you see in Vision Magazine.

Eyecare professionals know that they will find accurate information on all aspects of the field in Vision Magazine. Turn their interest to your advantage by partnering with us!

CIRCULATION BREAKDOWN

distribution breakdown

ACCURACY
As the official publication of the Opticians Association of Canada, Vision Magazine ensures that advertisers will have up-to-date and verifiable subscription data. We continuously update our distribution list with information from various optical associations and boards across Canada. Our labelling ensures that undeliverable copies are returned to us promptly and our subscription list is immediately revised.

Results : no duplicates, no inflated data.

2008 EDITORIAL THEMES

JANUARY/FEBRUARY
Store design and consumer psychology
Does your store design inspire confidence in a high-end consumer, relax a nervous senior, or charge the nerve endings of a hyped-up Net-savvy teenager? There’s a lot to be said about how the environment affects consumers. This feature says it all.

MARCH/APRIL
Frame fashion
Is it your imagination or are you actually seeing eyeglass frames more often on fashion models and movie stars? This feature will expose the latest trends in fashion frames and see who’s wearing what.

MAY/JUNE
Sporting goods
From high-flying snowboarders to on-the-ground golfers and underwater scuba divers, all sports enthusiasts need sun protection and many require an ophthalmic package. The latest cool products are reviewed in this feature.

JULY/AUGUST
Nerds no more
The coolest kids today wear eyeglasses, and depending on their age they either want to stand out as individuals or blend in with the group. There’s no ‘one way’ to approach the children’s market, and this feature will show the range of approaches manufacturers are taking, while showing off the latest designs.

SEPTEMBER/OCTOBER
Annual Lens Issue
Lens technology continues to evolve and new marketing approaches are making consumers more aware of the options. Our annual lens feature takes a look at what’s new and how consumers are responding to new technologies.

NOVEMBER/DECEMBER
Annual Contact Lens Issue
Contact lenses are the first choice for some consumers, especially now that they are so comfortable and meet so many prescription needs. This feature brings the latest contact lens offerings to our reader’s attention.

PUBLISHING SCHEDULE 2008

	Reservation deadline	Material deadline	Publishing dates
JANUARY/FEBRUARY	December 4	December 18	January 2008
MARCH/APRIL	February 12	February 26	March 2008
MAY/JUNE	April 9	April 23	May 2008
JULY/AUGUST	May 20	June 3	July 2008
SEPTEMBER/OCTOBER	August 11	August 25	Sept. 2008
NOVEMBER/DECEMBER	October 8	October 22	Nov. 2008

ADVERTISING FORMATS
(3 column pages)

	X 1 COL.	X 2 COL.	X 3 COL.

FULL PAGE	Trim size : 8 3/8 x 10 7/8 Bleed size : 8 5/8 x 11 1/8
2/3 PAGE		4 7/8 x 9 ¼	7 1/8 x 6 3/16
½ PAGE		4 7/8 x 7	7 1/8 x 4 5/8
1/3 PAGE	2 5/16 x 9 ¼	4 7/8 x 4 5/8	7 1/8 x 3 1/8
1/4 PAGE	2 5/16 x 7	4 7/8 x 3 ½	7 1/8 X 2 5/16

ADDITIONAL SERVICES
Translation, editing, graphic design, compostition & layout.

TECHNICAL SPECIFICATIONS

Binding: Saddle-stitch
Magazine format: 8 3/8" x 10 7/8"
Bleed size: 8 5/8" x 11 1/8"
Screen: Staccato (Stochastic screening)
Printing: Direct to plate (Offset)
Documents to provide: CD-ROM + colour print (Adobe Illustrator, Adobe Photoshop, Quark Xpress, Adobe high resolution)
Photoshop Files: Minimum 300 DPI
Separate sheet on editing specifications available.

$75 minimum extra charge for any correction or modification on supplied ad.
$75 extra charge for colour matchprint.

ADVERTISING RESERVATION AND MATERIAL SHIPPING

Breton Communications
Vision Magazine
495 St-Martin Blvd. W., Suite 202, Laval, QC H7M 1Y9
Tel.: (450) 629-6005 / 1-888-462-2112
Fax: (450) 629-6044
E-mail : lauren@bretoncom.com

EDITORIAL

Paddy Kamen
Editor-in-Chief
Vision Magazine
Tel: (250) 469-4350
E-mail : paddykamen@shaw.ca