Saturday, July 04, 2009

VISION MAGAZINE

Circulation Breakdown
2009 Editorial Calendar
Publishing schedule 2009
Advertising formats
Technical specifications
Advertising reservation & shipping material
Editorial

YOUR BEST PARTNERSHIP

Vision Magazine reaches the entire Canadian optical market and has more readers than any other Canadian optical publication. Our data is continuously updated with optical associations and boards to assure advertisers that their message goes to the right people.

An experienced editorial team delivers top-notch information on subjects that help professionals in their day-to-day work. Topics include the latest in lenses, frames and contact lenses, medical and technical developments, and marketing strategies for the optical practice.

Advertisers, Vision Magazine is your partner. Features … and advertisements… keep readers informed. They need and want your information.

Vision Magazine, the official publication of the Opticians Association of Canada, speaks to all optical professionals. In addition to Canada's practicing opticians and opticianry students, Vision Magazine is read by optometrists and ophthalmologists as well as students of those professions. That explains the wide variety of advertisements you see in Vision Magazine.

Eyecare professionals know that they will find accurate information on all aspects of the field in Vision Magazine. Turn their interest to your advantage by partnering with us!

CIRCULATION BREAKDOWN

ACCURACY
As the official publication of the Opticians Association of Canada, Vision Magazine ensures that advertisers will have up-to-date and verifiable subscription data. We continuously update our distribution list with information from various optical associations and boards across Canada. Our labelling ensures that undeliverable copies are returned to us promptly and our subscription list is immediately revised.

Results : no duplicates, no inflated data.

2009 EDITORIAL THEMES

JANUARY/FEBRUARY
China: Threat or Opportunity?
China is a leading exporter of frames to the world and has the world’s largest ‘bespectacled’ population. This article will examine the impact of China on the worldwide optical industry, asking and answering questions about current business opportunities, the quality of goods, international trade issues, and the overall state and size of the Chinese market.

MARCH/APRIL
The Sun is Fun
The sun is fun because it gives consumers a chance to show off the latest optical quality sunwear. It’s also fun because it encourages people to get outside and play. This feature article will show off the best in new sunwear for ’09, giving readers the latest on sun products for both summer and winter sports.

MAY/JUNE
Eyewear Accessories
There’s an eye popping array of amazing accessories for eyewear, from one-of-a-kind cases, to both fine and costume jewelry, cleaning products and novelty items. This feature offers a great opportunity to profile your special accessories.

JULY/AUGUST
Non-Adapts and the Difficult Customer
Everyone in the service industries knows the difficult customer: arrogant, belligerent, bitchy. How to deal with these people is the subject of this feature. And while not all non-adapts are difficult in terms of their attitude, we’ll also focus on how to best serve the non-adapt, so that they won’t adversely affect your business through negative word-of-mouth.

SEPTEMBER/OCTOBER
Lenses as a ProfitCenter
How can ECPs sell more lenses and make more money doing so? This feature focuses on sales techniques for new lens products and offers our readers a look at the newest lens products.

NOVEMBER/DECEMBER
Connect with Contacts
This is your opportunity to showcase the latest and greatest in contact lens products. Our annual contact lens feature articulates the technological advances, letting readers know how contact lenses can improve their client’s comfort and vision, as well as their own bottom line.

PUBLISHING SCHEDULE 2009

	Reservation deadline	Material deadline	Publishing dates
JANUARY/FEBRUARY	December 5	December 18	January 2009
MARCH/APRIL	February 13	February 26	March 2009
MAY/JUNE	April 10	April 23	May 2009
JULY/AUGUST	May 22	June 3	July 2009
SEPTEMBER/OCTOBER	August 13	August 26	September 2009
NOVEMBER/DECEMBER	October 13	October 25	November 2009

ADVERTISING FORMATS

In inches	X 1 COL.	X 2 COL.	X 3 COL.

FULL PAGE	Trim size : 8 3/8 x 10 7/8 Bleed size : 8 5/8 x 11 1/8
2/3 PAGE		4 7/8 x 9 ¼	7 1/8 x 6 3/16
1/2 PAGE		4 7/8 x 7	7 1/8 x 4 5/8
1/3 PAGE	2 5/16 x 9 ¼	4 7/8 x 4 5/8	7 1/8 x 3 1/8
1/4 PAGE	2 5/16 x 7	4 7/8 x 3 ½	7 1/8 X 2 5/16

In centimetres	X 1 COL.	X 2 COL.	X 3 COL.

FULL PAGE	Trim size : 21.3 x 27.7 Bleed size : 21.9 x 28.3
2/3 PAGE		12.4 x 23.5	18.2 x 15.8
1/2 PAGE		12.4 x 17.8	18.2 x 11.7
1/3 PAGE	6 x 23.5	12.4 x 11.7	18.2 x 8
1/4 PAGE	6 x 17.8	12.4 x 8.9	18.2 x 6

ADDITIONAL SERVICES
Translation, editing, graphic design conception & layout.

TECHNICAL SPECIFICATIONS

Binding: Saddle-stitch
Magazine format: 8 3/8" x 10 7/8"
Bleed size: 8 5/8" x 11 1/8"
Screen: Staccato (Stochastic screening)
Printing: Direct to plate (Offset)
Documents to provide: CD-ROM + colour print (Adobe Illustrator, Adobe Photoshop, Quark Xpress, Adobe high resolution)
Photoshop Files: Minimum 300 DPI
Separate sheet on editing specifications available.

$75 minimum extra charge for any correction or modification on supplied ad.
$75 extra charge for colour matchprint.

ADVERTISING RESERVATION AND MATERIAL SHIPPING TO:

Breton Communications
Vision Magazine
495 St-Martin Blvd. W., Suite 202, Laval, QC H7M 1Y9
Tel.: (450) 629-6005 / 1-888-462-2112
Fax: (450) 629-6044
E-mail : lauren@bretoncom.com

EDITORIAL

Paddy Kamen
Editor-in-Chief
Vision Magazine
Tel: (250) 448-7516
E-mail : paddykamen@shaw.ca