LA REVUE

FIRST FRENCH CANADIAN MAGAZINE

Official magazine of the Opticians Association of Canada (OAC), La Revue is the first ever French Canadian publication for the optical professions across Canada. Whether opticians, ophthalmologists or optometrists, everyone in the optical field reads La Revue.

This publication addresses and respects the cultural uniqueness and professional environment of Francophone eye care communities, opening new horizons from coast to coast and creating networking opportunities.

Because La Revue targets professionals, our writers go straight to the point, covering challenges encountered in day-to-day practice, including: lens and contact lens innovations, eyewear fashion trends, medical treatments, store design, merchandising systems and an OAC chronicle presenting hot dispensing topics. La Revue has everything for everyone!

This essential and dynamic tool offers advertisers a real partnership. Their messages complement the editorial content and are read by those who are buying products and helping consumers make buying decisions.

On our side, we make sure the advertisers benefit from the largest circulation possible. La Revue gets current member listings for every issue and will eventually reach all French speaking professionals across Canada, not only from Quebec. Our labelling ensures that undeliverable copies are returned to us promptly and our subscription list is immediately revised. This means no duplicates and no inflated data.

Given that our coverage is substantial, La Revue travels from office to home. An advertisement in our magazine is viewed for at least 2 months, making it a great investment!

CIRCULATION BREAKDOWN

ACCURACY: As the official publication of the Opticians Association of Canada, La Revue ensures that advertisers will have an up-to-date and verifiable subscription data. We continuously update our distribution list with information provided by various optical associations and boards across Canada. Our labelling ensures that undeliverable copies are returned to us promptly and our subscription list is immediately revised. Results: no duplicates, no inflated data.

La Revue, a new magazine always in progress!

2010 EDITORIAL THEMES

January-February
Sport in High-Tech
Sports lovers these days compare themselves to the pros and can no longer function without frames specially conceived to increase their pleasure and improve their performance. Overview of the lenses and frames offered to all sports aficionados fortunate enough to pursue their activities in comfort.

March-April
European Optics
The European optical industry represents worldwide trends in both design and technological innovations. From France to Italy, Germany or the Netherlands, this feature takes you on a discovery of European optics, in full bloom.

May-June
Under the Sun
Sunglasses have become much more than fashion accessories. They contribute to the battle to prevent damage caused by UV rays. Between the different choices of lenses offered on the market and the various frame designs, options for wearers keep on multiplying. Look at the sunwear industry.

July-August
Men’s Affairs
The time when men couldn’t care less about their appearance has ended. Today, they look after and revamp themselves and are open to being seduced by frames which perfectly match their style and their need to wear high-tech objects. This feature offers an opportunity to explore the best of the frames created for Him!

September-October
Back to School
Kids and teens are now getting ready for school. But their concerns aren’t just focused on their way of dressing. Frames have been fully embraced as part of their personal identification. What’s new in the collections created for them today?

November-December
Silmo 2010
To discover the latest in fashion trends, technological innovations and key actors in the international eyewear industry, Silmo is a must. Once again this year, La Revue takes you on a unique tour of Paris, at the very heart of the world’s optical capitals!

PUBLISHING SCHEDULE 2010

ADVERTISING FORMATS