LA REVUE

FIRST FRENCH CANADIAN MAGAZINE

Official magazine of the Opticians Association of Canada (OAC), La Revue is the first ever French Canadian publication for the optical professions across Canada. Whether opticians, ophthalmologists or optometrists, everyone in the optical field reads La Revue.

This new publication addresses and respects the cultural uniqueness and professional environment of Francophone eye care communities, opening new horizons from coast to coast and creating networking opportunities.

Because La Revue targets professionals, our writers go right to the point, covering challenges encountered in day-to-day practice, including: lens and contact lens innovations, eyewear fashion trends, medical treatments, store design, merchandising systems and an OAC chronicle presenting hot dispensing topics. La Revue has everything for everyone!

This essential and dynamic tool offers advertisers a real partnership. Their messages complement the editorial content and are read by those who are buying products and helping consumers make buying decisions.

On our side, we make sure the advertisers benefit from the largest circulation possible. La Revue gets current member listings for every issue and will eventually reach all French speaking professionals across Canada, not only from Quebec. Our labelling ensures that undeliverable copies are returned to us promptly and our subscription list is immediately revised. This means no duplicates and no inflated data.

Given that our coverage is substantial, La Revue travels from office to home. An advertisement in our magazine is viewed for at least 2 months, making it a great investment!

CIRCULATION BREAKDOWN

* 1000 copies of La Revue will be sent every issue to specific targeted audiences across Canada inviting new potential FRENCH readers to subscribe free of charge to the magazine. With this intensive continious promotion, the distribution numbers will gradually continue to increase from one issue to the other. By the end of the year 2008, we will reveal the increased numbers of distribution.

La Revue, a new magazine always in progress!

2008 EDITORIAL THEMES

JANUARY/FEBRUARY
Targeting men
No one can escape trends and men who previously have been neglected by marketers have become a target of choice for frame manufacturers and designers. Today, entire collections are specifically dedicated to this market and the modern man has too much to choose from to obtain distinguished accessories. Open doors on men’s fashion around the world.

MARCH/APRIL
Contact lenses: bearing the market?
The perception that selling contact lenses is less profitable than frames is still a strong belief in people’s mind. Yet, certain professionals don’t hesitate to promote them and to consider them as a non negligible source of revenue by proposing them to their clientele. Intrusion in the universe of contact lenses in Canada.

MAY/JUNE
Solar lenses
The fight to prevent sun damage has generated a technological rivalry within solar lens manufacturers. Correcting or not, lenses decline under a vast array of materials, shapes and colours in order to correspond to the wearer’s particular needs. Where do sun lenses stand in the XXIst century?

JULY/AUGUST
Teen in sight
Teenagers (age 4-18) have an acute conscience on brands and represent tomorrow’s market. This is a crucial stake for brands today that do not only try to seduce them but mostly want to create loyalty. What about the optical world? Which brand retains teen’s attention in their activities as well as in their day to day life? Focus on hip youth.

SEPTEMBER/OCTOBER
Seeing presbyopes
A large majority of Canadians age 40 and more present symptoms characterising presbyopia. Bifocal, unifocal, contact lenses or surgery, all tools to correct the ineluctable aging of eyes are the fruit of technological innovations and research to respond to the demand for this fully expanding market. Full sight on presbiopia correction.

NOVEMBER/DECEMBER
SILMO
Fashion flair.

PUBLISHING SCHEDULE 2008

ADVERTISING FORMATS
(3 column pages)