LA REVUE

FIRST FRENCH CANADIAN MAGAZINE

Official magazine of the Opticians Association of Canada (OAC), La Revue is the first ever French Canadian publication for the optical professions across Canada. Whether opticians, ophthalmologists or optometrists, everyone in the optical field reads La Revue.

This publication addresses and respects the cultural uniqueness and professional environment of Francophone eye care communities, opening new horizons from coast to coast and creating networking opportunities.

Because La Revue targets professionals, our writers go straight to the point, covering challenges encountered in day-to-day practice, including: lens and contact lens innovations, eyewear fashion trends, medical treatments, store design, merchandising systems and an OAC chronicle presenting hot dispensing topics. La Revue has everything for everyone!

This essential and dynamic tool offers advertisers a real partnership. Their messages complement the editorial content and are read by those who are buying products and helping consumers make buying decisions.

On our side, we make sure the advertisers benefit from the largest circulation possible. La Revue gets current member listings for every issue and will eventually reach all French speaking professionals across Canada, not only from Quebec. Our labelling ensures that undeliverable copies are returned to us promptly and our subscription list is immediately revised. This means no duplicates and no inflated data.

Given that our coverage is substantial, La Revue travels from office to home. An advertisement in our magazine is viewed for at least 2 months, making it a great investment!

CIRCULATION BREAKDOWN

ACCURACY: As the official publication of the Opticians Association of Canada, La Revue ensures that advertisers will have an up-to-date and verifiable subscription data. We continuously update our distribution list with information provided by various optical associations and boards across Canada. Our labelling ensures that undeliverable copies are returned to us promptly and our subscription list is immediately revised. Results: no duplicates, no inflated data.

La Revue, a new magazine always in progress!

2009 EDITORIAL THEMES

JANUARY/FEBRUARY
The Web poses a threat
More and more professionals are concerned about Internet sales of optical products such as frames, glasses or contact lenses. In addition to being unfair competition, this type of marketing fails to provide the public with the information required to make a well-advised purchase. Condition of these sales points in Canada.

MARCH/APRIL
Who sells what?
Foreign and Canadian designer frames are plentiful in the optics market, providing opticians with an ever increasing selection of products to choose from. To shed some light on this sometimes complex distribution network, we analyzed the main distributors and representatives for the various brands.

MAY/JUNE
Child vision
Depending on children’s age, morphology and activities, frames currently available in the market come in a broad and diversified range. Beyond the technical aspect however, a large degree of psychological skill constitutes a daunting challenge for opticians determined to properly meet the needs of this young clientele.

JULY/AUGUST
Th local optician
Is there really a difference between the way shopping-centre opticians operate compared to those who work from an office in a downtown, neighbourhood or village location? Can proximity be the key to professional success? Accounts of opticians expressing their views.

SEPTEMBER/OCTOBER
The low-vision challenge
As the population ages, there is a growing number of visual impairments affecting one third of the 55-74 age group. Opticians with an interest in this field of expertise face a number of challenges such as equipment, interprofessional collaboration and psychological issues.

NOVEMBER/DECEMBER
SILMO 2009
For information about the latest fashion trends, technological innovations and key figures of the international eyewear industry, Silmo has become a must. Once again this year, La Revue takes you on a unique tour of Paris, at the very heart of the world’s optics capital! 

PUBLISHING SCHEDULE 2009

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